Juan Antonio Cuéllar
Frontera Collection Curator


Chris Strachwitz
Founder of Arhoolie Records and Arhoolie Foundation

John Leopold
Managing Director

Clark Noone


Josh Kun
Professor and Chair in Cross-Cultural Communication at University of Southern California, 2016 MacArthur Fellow

Daniel Sheehy
Director & Curator Emeritus, Smithsonian Folkways Recordings 

Translations by
Marco Mejía and Héctor Ávila Ayala

The project funded by:

California Arts Council

California Humanities*


Cooper Graphic Design, Jenkintown, PA


Monday & Partners, San Francisco, CA

Additional images provided by:

Jonathan Clark

Mark Guerrero

Quetzal Flores

Miguel Martínez

Maureen Gosling

Los Angeles Public Library

San Diego Historical Society

UCLA, Library Special Collections, Charles E. Young Research Library

UC Merced, Library and Special Collections

All the music and most of the images in the exhibit are part of the Frontera Collection, the world’s largest repository of commercially recorded Mexican and Mexican American vernacular music. The Frontera Collection is a project of the Arhoolie Foundation, funded in part by the National Endowment for the Arts, National Endowment for the Humanities, the GRAMMY Foundation, Los Tigres Del Norte, and numerous individual donors. We are grateful for all the support for the Frontera Collection and we are happy to provide this exhibition as one part of this diverse collection.

– Arhoolie Foundation Staff

The Arhoolie Foundation
Board of Directors

Chris Strachwitz

Adam Machado
Executive Director

Larry Batiste

Laura DeFreyne

Tom Diamant

R. Field

Miguel Govea

Mike Kappus

John Leopold

Laurie Lewis

Davia Nelson

Suzy Thompson

The Arhoolie Foundation
Advisory Board

T Bone Burnett

Bob Dylan

Michael Doucet

Billy Gibbons

Queen Ida Guillory

Neal Halfon

Steve Miller

Charlie Musselwhite

Bonnie Raitt

Linda Ronstadt

Ann Savoy

Joel Selvin

Nick Spitzer

Tom Waits

Elijah Wald

*This project was made possible with support from California Humanities, a non-profit partner of the National Endowment for the Humanities. Visit  Any views, findings, conclusions, or recommendations expressed by the Rumbo A California online exhibition do not necessarily represent those of California Humanities or the National Endowment for the Humanities.