Fama was founded in 1968 by Arthur Walker, who was later amusingly known as “Arturo Caminante,” the literal Spanish translation of his name. Fama was where legendary Mexican bands Los Tigres del Norte, Los Humildes, Bronco, and Chavela y Su Grupo Express all started their musical careers. Walker was an Englishman with an innate eye for talent and the artists he recorded made Fama the most successful label on the West Coast in the 1970s and 1980s.
The 1940s were a lucrative time for California’s regional Mexican labels, whose success allowed many California-based artists to gain greater market and radio attention. By the mid-1950s, however, the labels began to face greater competition from Mexican imports, and the golden age of the California regional labels began to decline.